Makeup by Rellie is a professional makeup artistry brand based in Coram, New York. The goal of this branding project was to create a sophisticated visual identity that reflects elegance, confidence, and beauty. Using a refined color palette, feminine typography, and cosmetic-inspired elements, I developed a brand that feels luxurious while remaining approachable for both bridal and everyday beauty clients.
The branding process began by exploring a variety of logo concepts, layouts, and typefaces to establish a polished and feminine identity. To create a unique visual mark, I integrated a lipstick illustration into the letter "R," reinforcing the client's beauty industry while keeping the design elegant and memorable. The final logo was chosen for its versatility, balance, and strong brand recognition.
The final identity was refined to achieve a balance of elegance and functionality. By incorporating a lipstick silhouette into the letter "R," the logo instantly communicates the brand's focus on beauty while remaining clean and sophisticated. Supporting color variations and a simplified icon system provide flexibility for use across a variety of brand applications without compromising recognition.
Marketing
